VISION

At the fundamental level, digital transformation success builds on four foundations - Vision, Knowledge, Processes, and Platforms.

Today, no business can afford to stand still.

Digital transformation has to be approached with a clear strategy as part of a consistent, overall vision. The ownership of that vision originates from the leadership team and permeates the whole organization.

What is a vision statement?

A vision statement is a short description of an organization’s aspirations and the wider impact it aims to create. It should be a guiding beacon to everyone within the organization and something which underpins internal decision-making and determines the intended direction of the organization.

Three examples of a vision statement that resonates with us here at DMB are:

• Nike: If you have a body, you are an athlete.
• Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
• Amazon: To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.

A vision is something that employees can rally around, feeling the mutual goal to live the vision and accomplish it’s deeper meaning together. As we today live in a world in constant digital disruption, a world where change happens faster and faster, it’s harder than ever to transform digital in an organization in a way that everybody understands and can relate to. The “accomplish it’s deeper meaning together” becomes almost impossible.

That’s why you need a clear digital transformation strategy in combination with your vision statement.

There are three main aspects of digital transformation:

• A plan that articulates where you aim to go and how you are going to get there, placing the client in the center.
• The plan underpins everything you do and remains your everyday guide for driving organizational change.
• The plan is understood by all employees, aligned with company processes, part of yearly goals and objectives from which individual measures of success are derived so that everyone pulls in the same direction.

Before embarking on a digital transformation journey, looking into new technologies, investing in educating your employees, writing new standard operating procedure documents, or even creating new business models, a clear understanding of what your starting point is fundamental, if not absolutely necessary.

Then getting an idea of the direction in which to travel often comes from the synergy between market research conducted by your today, and the full knowledge and experience of your organization.

Setting a solid business process for digital transformation

Are you pulling all the value you can from your organization, and specifically in terms of digital transformation, or is this something that's lacking today?

Do you suspect there's knowledge, experience, digitally savvy employees and ideas that aren't on your radar at this moment?

If so, you ARE missing out and most likely failing unnecessary in areas such as business impact, customer experience, employee satisfaction AND you are most likely missing out on potentially new business models that could transform your business and give you a competitive edge.

This is where the Digital Maturity Barometer comes into play, a straight survey approach to understand the potential in your organization and measure your business transformation on a per department level. A tool to, over time, measure your transformation initiatives’ impact in your organization.

Who wouldn't want that?