The Digital Maturity Barometer
The Digital Maturity Barometer are developed for assessment of digital maturity in organisations. But how to describe the tool?
The easiest way is to compare with the internal survey sent out to all employees on a yearly basis.
Remember when you did your yearly HR survey last?
Leadership teams are relying on internal surveys to understand and navigate how to best facilitate maximum output from a satisfied and empowered staff. Here's two examples:
Solution:
“Let’s invest $25.000 extra in this year’s internal conference to have more fun and boost the mood and energy of our employees, and make sure that middle management follows up with their direct reports on a regular basis to check in and ensure increased wellbeing.”
Foundation for reasoning:
“Why is that and what could that depend on? Ahhh, the new digital marketing framework we just introduced combined with the department losing two headcounts is most likely the reason. What should we do?”
Internal surveys equals good insights
Within the organization, initiatives related to the staff wellbeing, work environment and potential output have been monitored through a yearly, internal HR survey for years.
With good results.
But when it comes to successful digital transformation, we can say from experience working with companies of all sizes, that the digital transformation process is most often based on gut feeling and not on metrics viewed over time.
Organization leaders are working hard to understand how to navigate with the input they receive from the teams, input quite often based on internal politics, individuals subjective knowledge and understanding, and in some cases, personal agendas that aren’t really aligned with the business goals.
Also, not uncommon, just a few of the internal voices are really heard by the leadership teams, and the voice of many are silenced.
It’s a somewhat dark, or is it simply pragmatic, way to look at digital transformation. Can you say that it’s untrue?
The best way to assess digital maturity
Here at DMB we believe that smart decisions start with smart data.
What we believe in is the immense value of monitoring specific metrics over time, metrics based on the voice of all employees focused on digital transformation, metrics collected and analyzed regularly. The foundation for optimal digital growth.
In the Digital maturity barometer, we use a straight survey approach to gather insights on a per department level, where significant questions are ask to find weaknesses, opportunities, needs and wants, knowledge not utilized, as well as measure the satisfaction between collaborating departments.
Best practice does not exist in digital marketing - new solutions needed
Today it’s commonly said that best practices in digital marketing doesn’t exist. Best practice is a thing of the past, when the development of new technologies, knowledge and processes where slower.
Today it’s more important to understand the full potential of your own organization, gather insights on many levels, and by that we mean not just from external market research, but to benchmark against oneself, test and evaluate, fail fast and learn.
Today there’s a huge risk that organizations that doesn’t move towards agile methods, agile processes and agile people aren’t around in just a few years.
Leaders that dare to move outside their comfort zone, that are curious and focused on learning and understanding the new landscape, are the leaders that will lead their organizations to victory.
We present the new solution for digital maturity assessment
Book a short meeting to learn more
One of our specialists are available to walk you through the different aspects of assessing your digital maturity with the help of the Digital Maturity Barometer survey.