AREAS OF EVALUATION

Do you have the KNOWLEDGE to go forward with your digital transformation strategy?

Knowledge about digital marketing – multichannel marketing, Inbound Marketing, social media, and so forth – among your employees is one of the most important prerequisites for your digital transformation strategy to succeed.

Most companies want to attract younger people who have grown up with social media and who are familiar with digital marketing software and platforms. There is however a risk that there will be a discrepancy between younger “digital natives” and older employees, who lack the knowledge and experience to work with the new digital tools. 

Employee training and education are essential to raise the overall knowledge in your company, so that your digitalization strategy does not include only a few individuals. One of the things that the Digital Maturity Barometer will help you with is to identify the general level of knowledge in your company, which departments lack essential skills, and where you need to focus your training to maximize the output of your investment in employee training and education.

Do you have the PROCESSES to go forward with your digital transformation strategy?

Having efficient processes in place is a fundamental part of digital transformation. Marketing has become more complex and no matter what industry you belong to, you will need to have a multichannel marketing approach.

Many channels that are typically included in the concept of multichannel marketing are channels that most companies have used for a long time, such as emailing and newsletters. Other examples are webinars and social media. The difference with multichannel marketing is that you use a single strategy across many channels. This way, consumers and clients can use the channel of their choice to connect with your company and your products. 

The Digital Maturity Barometer will help you investigate whether you have efficient processes to work with multichannel marketing. For example, you will know whether you work efficiently with webinars or if you have efficient processes in place to market your products and services in social media. 

Do you have the PLATFORMS to go forward with your digital transformation strategy?

On top of the agenda for many companies is to generate leads. To be able to work with leads generation you need the right platforms, so that you can follow your leads and how they interact with your website and other channels to finally make a purchase or contact you. 

The question is, do your digital platforms support you in generating leads? Are they easy to understand and work with for your sales and marketing people? Do your employees understand how, for example, Inbound Marketing works and how they can use your platforms to create efficient campaigns?

The Digital Maturity Barometer will tell you what your employees think about your platforms. Perhaps your IT people think that they are great but your marketing people do not understand how to use them? Or maybe sales and marketing do not agree on what is a qualified lead because they cannot really find out with the tools that they have. The survey will help you identify and analyze the gaps in your lead generation and whether you need to upgrade your platforms.