KNOWLEDGE

At the fundamental level, digital transformation success builds on four foundations - Vision, Knowledge, Processes, and Platforms.

Most companies want to attract younger people who have grown up with social media and are familiar with digital marketing software and platforms. However, there is a risk that there will be a discrepancy between younger “digital natives” and older employees. They lack the knowledge and experience to work with the new digital tools.

Employee training

Employee training and education in digital strategies and tactics are essential to raising the overall digital knowledge in your company so that your initiatives and projects do not include only a few, fully efficient individuals. One of the things that the Digital Maturity Barometer will help you with is identifying the general level of digital knowledge in your company. It enables you to see which departments lack essential skills to succeed with your digital transformation, and where you need to focus your training to maximize the output of your investment in employee training and education.

A real-world example

Let’s assume that you identified social media marketing as one of the prioritized channels to reach your customer base. Would relevant employees in your company instantly agree and know how to operate?

• Do they know how to identify and build audiences on Facebook?
• Do they know how to collect, evaluate and optimize paid campaigns based on data?
• Do they know how to generate hot leads for sales to follow from this channel?

If not, there's always agencies and freelancers for hire to support your social media marketing investement. But... do you know what to ask for and how do you evaluate a successfull collaboration with your agency?

Knowledge about digital marketing – multichannel marketing, Inbound Marketing, social media marketing, email marketing, and so forth – among your employees is one of the most important prerequisites for your digital transformation strategy to succeed.

Here is where the Digital Maturity Barometer comes in to play - smart decisions starts with smart data!